MicroStrategy’s Big Buy, Record Inflows, and Tech Giants Join the Action
09.12.2024 MicroStrategy doubles down on Bitcoin, while Amazon and Microsoft shareholders debate crypto strategies.
DAILY MARKET OVERVIEW
From MicroStrategy to Microsoft: Why Everyone’s Talking About Bitcoin
👋 Hey Crypto Enthusiasts! MicroStrategy just made a $2.1 billion splash in Bitcoin, and record inflows are proving institutions are all in. Here’s the latest action!

MicroStrategy’s Relentless Bitcoin Accumulation
MicroStrategy has purchased 21,550 Bitcoin for $2.1 billion over the past week, bringing its total holdings to 423,650 BTC - the largest stash of Bitcoin held by any company. The firm has spent around $25.6 billion on Bitcoin to date, acquired at an average price of $60,324 per coin.
This acquisition comes during a week when crypto investment products saw record inflows of $3.85 billion, with Bitcoin leading at $2.5 billion. Assets under management for these products have now reached an all-time high of $165 billion, signaling growing confidence among institutional investors.

Amazon and Microsoft Face Bitcoin Proposals
Bitcoin’s growing appeal as a hedge against inflation is sparking corporate debates. Amazon shareholders, led by the National Center for Public Policy Research, are urging the company to allocate part of its $88 billion cash reserves to Bitcoin. They argue that Bitcoin's historical outperformance could protect Amazon’s purchasing power in an inflationary environment.
Meanwhile, Microsoft shareholders will vote on December 10 to decide if the tech giant should invest in Bitcoin. While the board has expressed reservations, the vote represents an opportunity to align with other corporate giants like MicroStrategy and Tesla. Analysts suggest a positive outcome could further legitimize Bitcoin’s role in corporate treasuries.

US Treasury Recognizes Bitcoin as ‘Digital Gold’
The U.S. Treasury, in its latest December 2024 report, officially referred to Bitcoin as "digital gold," acknowledging its role as a store of value and a hedge against financial risks.
This marks a major moment in the financial world, as it’s one of the clearest endorsements of Bitcoin’s importance from a key government institution. The report also highlighted how stablecoins accounting for over 80% of crypto transactions are reshaping finance by using $120 billion in U.S. Treasuries as collateral.
This recognition underscores how digital assets are bridging the gap between blockchain innovation and traditional finance, driving demand for government bonds and stabilizing volatile markets.
Bitcoin is no longer just a digital asset - it’s shaping the future of finance. As institutional interest deepens and corporate adoption gains momentum, the path ahead looks very promising!
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SOCIAL SENTIMENT
Pepe The Next SHIB/DOGE?

Bitcoin has reached the long-awaited milestone of $100K, marking an impressive run so far. With this achievement, we’re starting to see a rotation of funds. Money is flowing out of BTC and into ETH, with Ethereum expected to outperform Bitcoin in the coming months.
Today, the market is undergoing a slight correction, with both BTC and ETH down by 4%. However, something very interesting is happening - PEPE, the meme coin leader of this cycle, is showing exceptional strength. While Bitcoin and Ethereum are slipping, PEPE is defying the trend and gaining value.
This is a very bullish signal, suggesting that PEPE has the potential to go mainstream, much like Shiba Inu and Dogecoin did in 2021. If this momentum continues, PEPE could realistically hit a $30 billion market cap in the coming months.

The chart tracking PEPE’s performance against all other altcoins is also looking strong. Green candles indicate that PEPE is beginning to outperform the overall alts market, adding to its bullish case. Keep an eye on PEPE as it’s showing signs of becoming the SHIBA/DOGE of this cycle.

NEWS OVERVIEW
The Latest Crypto Headlines 📰

El Salvador to Ease Bitcoin Mandate for $3 Billion Loans
El Salvador plans to make bitcoin acceptance voluntary, unlocking over $3 billion in loans from the IMF, World Bank, and IDB.
Coinbase Addresses Account Restrictions Amid Criticism
Coinbase blames fraud-prevention systems for account restrictions as VPN-related policies and support delays spark user criticism.
Movement Network Launches Mainnet Beta and Token
Movement Network launches mainnet beta with Ethereum-integrated security and unveils tokenomics model, distributing 10% of tokens in an airdrop.
Cult Memecoin Launches with $600M Valuation
Milady NFT creators launch Cult meme coin, reaching a $600M valuation with unique tokenomics and an airdrop for NFT holders.
YOUTUBE INFLUENCER SUMMARY
Summary From The Top Influencers 📷️

DataDash - The Coming Bitcoin & Altcoin Sell-Off | Don't Buy Before You See This... (09.12.2024 Summary)
Bitcoin Could Drop Soon: Nicholas Merten says Bitcoin might see a big sell-off. It’s stuck at $100K, a key psychological level, since November 22. If the price falls below its 21-day moving average, it could drop 20–30% to lower support levels, which might be good buying opportunities.
MicroStrategy’s Slowing Purchases: In November, MicroStrategy and ETFs helped Bitcoin rally by buying up 1% of its total supply. But this month, MicroStrategy is buying much less, which might reduce demand. Their share premium has also dropped 20%, signaling less excitement from big investors.
Altcoins Might Cool Down: Altcoins have been on a hot streak, especially in areas like AI, DeFi, and decentralized infrastructure (DePIN). Projects like Fetch and Render have seen huge gains, but they might be due for a pullback. Waiting for price dips could be a smarter move.
DeFi Is Back in the Spotlight: DeFi (decentralized finance) is making a comeback as regulations ease and more investors get involved. Big names like Uniswap and Compound are growing again, and newer projects like Lens Protocol and Alis Network are bringing fresh ideas like fixed-rate lending and multi-chain trading.
Stocks Are Also Surging: Major stock indexes, like the S&P 500 and Nasdaq, are breaking records, fueled by optimism about AI and a more business-friendly environment. Merten says to keep an eye on semiconductor stocks and volatility levels for signs of any upcoming slowdown.
Stay Patient and Strategic: Merten recommends focusing on strong trends and waiting for price pullbacks to make smart investments. Whether in crypto or stocks, timing and patience are key to seizing great opportunities.

Lark Davis- Amazon Buying Bitcoin [WTF IS HAPPENING] (09.12.2024 Summary)
Lark Davis highlights a shareholder proposal urging Amazon to assess Bitcoin as a reserve asset, suggesting this could ignite a wave of corporate crypto adoption. If Amazon or Microsoft proceeds, it would force other tech giants like Apple, Facebook, and Nvidia to follow. Davis compares this to MicroStrategy's Bitcoin purchases but notes the vastly greater impact of moves by corporations with tens of billions in cash reserves. Even a modest allocation of Amazon's $88 billion cash pile could create a significant market shift.
Davis emphasizes that such adoption would be a turning point for Bitcoin, propelling its price toward $250K this cycle. He notes Microsoft's imminent decision and speculates that if it adopts Bitcoin, Amazon might quickly follow to stay competitive. He also stresses that holding excess cash is fiscally inefficient for companies in inflationary environments, making Bitcoin an increasingly attractive asset.
On the market, Davis discusses Bitcoin’s recent correction and highlights key levels, including $92K support and $97K resistance. Momentum indicators suggest room for growth, mirroring patterns from previous bull runs. He warns against irrational exuberance, advising profit-taking as Bitcoin approaches predicted peaks between $220K and $350K this cycle.
Ethereum’s potential is also explored, with Davis predicting a major breakout by early 2025. He critiques the current small market dip as insufficiently significant for accumulation and stresses the importance of waiting for deeper corrections to buy.
Davis concludes by discussing macroeconomic factors like anticipated rate cuts in China and global monetary easing, which he believes will support further crypto growth. He underscores the importance of strategic thinking, avoiding recency bias, and recognizing this as the first real adoption cycle since 2017.

The information provided in this newsletter is for general informational and educational purposes only. It should not be considered financial advice or a recommendation to buy or sell. Please consult a qualified financial advisor for personalized advice that considers your individual financial situation and goals.